Indigenous kid from regional Australia (Victoria), as funny as he is deep, BRIGGS’s music is powered by a rapid-fire, melodic, direct approach. Briggs released his groundbreaking EP Homemade Bombs (2009), which was followed by his brilliant debut album The Blacklist (2010). He needed a break, had a kid and took some time to reflect. The result was Shepplife (2014); a culmination of generations of observations, experiences and stories of an Indigenous man growing up in Shepparton.
The album won the 2015 National Indigenous Music Awards Album of the Year and the Bad Apples film clip, starring his closest family and friends took the gong for Film Clip of the Year. Only 12 months before, BRIGGS was named the NIMAs New Talent of the Year. He has toured tirelessly around the country with Hilltop Hoods, solo and supporting international tours with the likes of Ice Cube, Yelawolf, DOOM, Ghostface Killah and Pharoahe Monch.
The label was born from BRIGGS recognizing that he is a product of his community and through his art; he constructs a reflection of his People that educates, inspires and is created to the highest standard. Using this conceptual framework, BRIGGS has formed Bad Apples Music to allow other Aboriginal and Torres Strait Islander artists to flourish at the highest level within the music industry nationally, and internationally.
The artists signed with Bad Apples will be charged with independence and self-determination; they must be accountable to themselves, their families and their community, before anything else. Bad Apples will work with each artist to create, produce, record and release new music
Initially the label will support three artists, Nooky, Birdz, Philly and the A.B Originals to create new music, to tell their story, and to be the best hip hop artists. The artists will be mentored artistically and professionally, have access to the best producers, and be given pathways and opportunities to exceed within the national and international music markets.
The structure of Bad Apples Music will be lead and driven by Adam Briggs with the support of a small management team, selected producers and the backing of Golden Era Records, (Universal Music).
Briggs will mentor each artist signed with Bad Apples artistically and professionally, as they each create their music. Once the artists have born their new music, Bad Apples will provide the financial commitment for the release including production, duplication, publicity, film clip, distribution etc. While Briggs will guide the artists, each artist will be accountable for their artistic vision, telling their story, as they want it to be told.
The releases will also be backed by Golden Era, which will propel the artists into the mainstream music industry – a feat that previously seemed impenetrable to many emerging Indigenous artists for a multitude of reasons.
Bad Apples Music will maintain current audiences, while creating new platforms for ATSI artists and performers to showcase their artistry; opening fresh perceptions to audiences young and old. The excellent level of production and the professionalism of the artists will allow each of them to shine personally and professionally within the industry. They will create new works to rival the greatest, while being supported by their community and the label.