The Bad Apples Music label was born from BRIGGS recognising that he is a product of his community and through his art; he constructs a reflection of his People that educates, inspires and is created to the highest standard. Using this conceptual framework, BRIGGS has formed Bad Apples Music to allow other Aboriginal and Torres Strait Islander artists to flourish at the highest level within the music industry nationally, and internationally.


The artists signed with Bad Apples will be charged with independence and self-determination; they must be accountable to themselves, their families and their community, before anything else. Bad Apples will work with each artist to create, produce, record and release new music

The label empowers of the roster including, Nooky, Birdz, Philly and A.B Original to create new music, to tell their story, and to be the best artists they can be. The artists are mentored artistically and professionally, have access to the best producers, and be given pathways and opportunities to exceed within the national and international music markets.

The structure of Bad Apples Music is lead and driven by Briggs with the support of a small management team, selected producers, and industry heavyweights, all working with the labels roster and with developing emerging Aboriginal and Torres Strait Islander artists around the country. The development of emerging artists is at the core of the labels work, to genuinely nurture excellence within the industry from the ground up.

Briggs mentors the artists artistically and professionally, as they each create their music. Once the artists have created their new music, Bad Apples provides the financial commitment for the release including production, duplication, publicity, film clip, distribution etc. While Briggs guides the artists, each artist will be accountable for their artistic vision, telling their story, as they want it to be told.

The releases are propel the artists into the mainstream music industry – a feat that previously seemed impenetrable to many emerging Indigenous artists for a multitude of reasons.

Bad Apples Music creates new platforms for Aboriginal and Torres Strait Islander artists and performers to showcase their artistry; opening fresh perceptions to audiences young and old. The excellent level of production and the professionalism of the artists will allow each of them to shine personally and professionally within the industry. They will create new works to rival the greatest, while being supported by their community and the label.

Bad Apples Music is based at Kindred Studios, Footscray



Born and raised in Shepparton, square in the floodplains of Victoria’s North East rivers, it has taken Briggs no less than a decade to make his mark as one of the country’s most diverse talents in media, music and comedy.
Starting from home with his break – out rap album ‘Homemade Bombs’ in 2009, radio – play and international touring soon followed. From here, Briggs quickly joined the vast number of his Yorta Yorta countrymen and women to have infiltrated the mainstream Australian psyche – as either sports superstars, writers, activists, politicians, preachers and musicians.
Much like his people, Briggs casts a wide net in his creative pursuits. From an ARIA – dominating rap career, to the regular stints in LA writing rooms, to his most recent role as founder and director of his own Indigenous hip hop record label, Bad Apples Music.
With a long list of mixtape and cypher appearances, three solo albums, and 2017’s multi – award winning A.B Original record ‘Reclaim Australia’ – Briggs has for many years been a household name for his music alone.
Album number four spells a return to where it all started, after a brief studio sabbatical to spend time touring alongside the likes Ice Cube, Ice T, 50 Cent, The Hilltop Hoods and Paul Kelly – as well as his on-screen work (Black Comedy, The Other Guy, Cleverman, The Weekly) – and of course his off-screen work as a show writer for American TV icon Matt Groening’s new Netflix series Disenchantment.
While it has been some years since we saw an album with just Briggs on the cover, his music can be likened to a fine wine – in that white people always appreciate a bit of ageing before opening the seal.
“It’s been a long time between drinks in regards to a solo release from myself – but rest assured,  like a fine wine, white people love me.”
– Briggs



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