The label was born from BRIGGS recognizing that he is a product of his community and through his art; he constructs a reflection of his People that educates, inspires and is created to the highest standard. Using this conceptual framework, BRIGGS has formed Bad Apples Music to allow other Aboriginal and Torres Strait Islander artists to flourish at the highest level within the music industry nationally, and internationally.

The artists signed with Bad Apples are charged with independence and self-determination; they must be accountable to themselves, their families and their community, before anything else. Bad Apples will work with each artist to create, produce, record and release new music

The label is extremely proud to support the artists, Nooky, Alice Skye, Kobie Dee, Birdz, Philly and A.B Original to create new music, to tell their story, and to be the best artists they aspire to be. The artists are mentored artistically and professionally, have access to the best producers, and are given pathways and opportunities to exceed within the national and international music markets.

The structure of Bad Apples Music will be lead and driven by Briggs with the support of a small management team, selected producers and the backing of global partners, Universal Music, Sony/ATV and many others.

Bad Apples Music will maintain current audiences, while creating new platforms for ATSI artists and performers to showcase their artistry; opening fresh perceptions to audiences young and old. The excellent level of production and the professionalism of the artists will allow each of them to shine personally and professionally within the industry. They will create new works to rival the greatest, while being supported by their community and the label.



Indigenous kid from regional Australia (Victoria), as funny as he is deep, BRIGGS’s music is powered by a rapid-fire, melodic, direct approach. Briggs released his groundbreaking EP Homemade Bombs (2009), which was followed by his brilliant debut album The Blacklist (2010). He needed a break, had a kid and took some time to reflect. The result was Shepplife (2014); a culmination of generations of observations, experiences and stories of an Indigenous man growing up in Shepparton.

The album won the 2015 National Indigenous Music Awards Album of the Year and the Bad Apples film clip, starring his closest family and friends took the gong for Film Clip of the Year. Only 12 months before, BRIGGS was named the NIMAs New Talent of the Year. He has toured tirelessly around the country with Hilltop Hoods, solo and supporting international tours with the likes of Ice Cube, Yelawolf, DOOM, Ghostface Killah and Pharoahe Monch.