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The label was born from BRIGGS recognizing that he is a product of his community and through his art; he constructs a reflection of his People that educates, inspires and is created to the highest standard. Using this conceptual framework, BRIGGS has formed Bad Apples Music to allow other Aboriginal and Torres Strait Islander artists to flourish at the highest level within the music industry nationally, and internationally.

Bad Apples Music is an Aboriginal owned record label who’s objective is to genuinely nurture, develop and provide structure and opportunity for emerging and established Aboriginal and Torres Strait Islander artists.